Training-Brochure 2025 - Flipbook - Page 35
Course Bene昀椀ts.
This half-day course will help small businesses
with essential skills to build a content marketing
strategy that attracts, engages, and converts
target audiences. Participants will learn to
design a high-quality content strategy, de昀椀ne
their audiences, set measurable goals, create
engaging content, distribute it across platforms,
and measure success effectively.
Key Topics.
»
Understand content marketing basics to drive
traf昀椀c, build brand trust, and generate leads.
»
De昀椀ne target audiences using buyer personas
and set SMART goals aligned with their
business.
THE
Trainer
Samantha Wilcox is the Founder of Purpose Comms, a
content marketing agency specialising in purpose-led
clients making a positive social impact. With extensive
experience in journalism, branding, and marketing,
»
Plan a content calendar with effective
formats (blogs, videos) that your audiences
will love.
»
Create engaging content that tells a story
and includes calls to action (CTAs).
»
Distribute content across platforms like
websites, social media, and email, with a
focus on basic SEO.
»
»
Measure content success using key metrics
(traf昀椀c, engagement, leads) and analytics
tools.
Develop a 90-day action plan to start
executing a structured content strategy.
including roles at national newspapers and magazines,
Sam has a proven track record of delivering award-winning
campaigns that drive measurable results.
Assessment & Accreditation.
Upon successful completion, participants will receive
a certi昀椀cate of attendance and achievement.
DURATION - 1/2 DAY
LUNCH PRICE - Members £100+VAT
Non-Members £140+VAT
35.
